Airport Branding: It’s More Than Just A Plane Picture

Episode Description Every day millions of travelers pass through airports around the world and often use directional signage and other design elements to successfully navigate the terminal building. From wayfinding to multi-faceted branding campaigns, this episode explores the strategic thought process behind airport graphic design and how each facility works to make the public’s visual experience extraordinary. Guests in this Episode Alexandra Bradley (left) is the Brand and Experience Manager at Asheville Regional Airport (AVL). She is a graduate from Appalachian State University and has been with AVL since 2014. Alex Cruz (right) is the Graphic Design Specialist at McGhee Tyson Airport (TYS). He graduated from the University of Tennessee in 2012 and has been with TYS since 2017. Mentioned in this Episode Findings from the ‘Airport Socialites’ Informal Facebook Poll From Our Interview with Alex from AVL: Music on the Fly AVL’s Most Recent Surprise Passenger Appreciation Event ‘You’re One in a Million’ (photo shown below) From Our Interview with Alex from TYS:  Eastern Band of Cherokee Indians (EBCI) UT Athletics TYS New Mobile App (photo shown below) Photos of Graphic Examples Mentioned in this Episode AVL’s One in a Million Campaign TYS’ New Mobile App Music in this Episode Birdy by KV https://soundcloud.com/kvmusicprod Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by Audio Library https://youtu.be/dSCbsObNJo0 The post Airport Branding: It’s More Than Just A Plane Picture appeared first on From the Runway Up.