Aisha Cargile

The Made in Indy podcast welcomes Creative, Connector, & Managing Partner at McCord & Cargile Marketing Resources; Aisha Cargile, MBA. Aisha shares with us what it was like growing up in New York, relocating to the midwest, and then ultimately Indianapolis. She shares the amazing story behind her Halloween themed wedding ceremony, and how it was a dream come true. We dive into the topic of marketing, and Aisha explains the art of "e-introductions." She also defines what the work "marketing" means, and breaks down 2 common marketing misnomers. Later, Aisha shares her insight on how important it is to find your target audience, and how the pandemic has changed the way we look at marketing forever. Listen to our full conversation below + Learn more about McCord & Cargile Marketing Resources here. Grab a copy of her latest book, A Marketing Fairy Tale: Build Your Marketing Plan Step by Easy Step here.