AJ Davis: How Better Website User Experience = More Revenue $$$

This is a must listen episode for anyone who relies on their website to convert business! AJ Davis joins the show to enlighten us on the power of great website research, conversion rate optimization (CRO), and the importance of understanding consumer behavior. AJ is a CRO specialist and founder of Experiment Zone, a company dedicated to helping online businesses grow their revenue by improving website user experience through scientifically proven methods. Before starting Experiment Zone in 2017 AJ led optimization strategy for multiple Fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. Prior to her time at Clearhead, AJ was the lead UX researcher for Google Optimize and was on the team from ideation at a sprint week to product launch. AJ is a Wellesley College alumnae and has a masters in Human Factors in Information Design from Bentley University. Currently AJ is in the process of developing the Experiment Zone Podcast where she will be interviewing CMOs & industry experts on a variety of topics including CRO strategy, A/B testing and implementation, and most importantly, how businesses can increase their revenue from website traffic. In this chat, AJ shares a few CRO tips and tricks and pulls examples from her real world experience to illustrate some of the best practices and basic principles that all businesses should be applying to their online presence.   Connect with AJ:   Website: https://experimentzone.com/ Instagram: https://www.instagram.com/experimentzone/ Experiment Zone Podcast: Coming Soon!    Connect with Mike: https://linktr.ee/mikedicioccio   Produced by Social Chameleon: https://www.socialchameleon.us   Interview Recorded via Riverside.fm: https://riverside.fm/homepage?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=mike-dicioccio   Mike'D Up! Merch: https://mikedupmerch.com