AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a wellness blog into a brand generating over 10 million in revenue, and co-founded the agency Single Grain.In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with AJ to talk about what it really takes to build a personal brand that drives business results.In this episode you'll learn:How to move up the "guru ladder" from generalist to recognized authorityWhy AJ believes YouTube is becoming the new HollywoodHis ROAC framework for measuring the ROI of organic contentWhy the smartest use of AI isn't automation, it's making yourself smarterWhat companies like ClickUp are doing by hiring actors instead of paying influencersHow to find your content format and why perfect practice beats just showing up