EPISODE · Feb 23, 2025 · 20 MIN
AJ1禁穿复刻！这次可以给高分？
from LOUD.
开年到现在行业里最大的产品&营销事件，无疑就是 AJ 1 禁穿的复刻。在公司业绩下滑，以及球鞋市场整体遇冷的大背景下。耐克 & AJ 这一次动用了几乎所有资源 全力推动 AJ 1 禁穿的复刻，试图重新唤起老鞋友&球迷对这款鞋的热情，并和新一代年轻人建立新的联结。那这一整套的 Campaign 到底应该如何评价？营销和产品足够好吗？这期节目和大家好好聊一聊。在小宇宙查看该单集文稿
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AJ1禁穿复刻！这次可以给高分？
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