Ajay Bijli On India’s Cinema Boom And PVR INOX Growth | The Media Room | The Core

Ajay Bijli on India’s cinema boom and PVR INOX growth takes us inside the turnaround of India’s largest multiplex chain, as PVR INOX bets on movie theatres, small-town India, affordable cinema, and the future of the big screen experience.In this episode of The Media Room by The Core, Vanita Kohli-Khandekar speaks with Ajay Bijli, Managing Director of PVR INOX, about how the company moved from losses to profit, why 150 million people walked into its cinemas, and what the numbers reveal about India’s changing entertainment economy.Ajay Bijli explains why Indian audiences are returning to theatres, how better content variety and blockbuster films are driving box office growth, and why PVR INOX is now focusing on asset light cinemas, franchise models, low cost screens, Smart cinemas, Tier 2 and Tier 3 markets, lower ticket prices, and better return on capital.The conversation also explores the bigger business story behind India’s film exhibition industry. Does India really have a screen shortage? Can smaller cities become the next growth engine for multiplexes? Are movie theatres still relevant in the age of OTT platforms and streaming? And what does PVR INOX’s turnaround tell us about consumer spending, urbanisation, real estate, entertainment, and India’s next phase of growth?Watch the full conversation to understand how PVR INOX is building for the next decade of India’s cinema boom and why the big screen may still have its biggest growth story ahead.(00:00) - Introduction(01:34) - The Real Reason PVR Rebounded(05:05) - The Franchise Model Changing Cinema Economics(07:14) - Inside PVR's New Smart Cinema Strategy(09:24) - The Formula for Picking New Markets(12:08) - Does India Really Need More Screens?(14:35) - Why PVR Is Betting on India Over Overseas Markets(16:50) - The Truth About Movie Ticket Prices(17:50) - Why Great Content Beats Cheap Tickets(18:23) - Are Theatres Really Making a Comeback?(20:17) - The Debate Around India's Box Office Data(20:57) - What's Actually Driving Box Office Growth?(22:18) - PVR's Biggest Growth Engine for the Future(23:07) - Closing Thoughts#PVRINOX #AjayBijli #IndiaCinema #BusinessNews #TheCore