Akash Mehta on Celebrating Our Roots

I spoke with Akash Mehta, the co-founder and CEO of the haircare wellness brand, Fable and Mane to talk about where the idea for the brand came from, how he turned his failures into his strength, his tips on how to grow your social media platform, how he ended up on Forbes 30 under 30, how he takes care of himself mentally and physically whilst running 3 companies and much, MUCH more. Fun fact; although Akash and I didn't know eachother at uni being there at the same time, we were simultaneously living very similar experiences and going through similar growth pains - I loved that we connected over that. He also speaks candidly about his upbringing in the UK, his experiences with the South Asian community and colourism growing up and how his relationship with his roots has evolved over time and has translated into what his company stands for today. He also shares the story of how he made a complete switch from studying engineering to working in the beauty industry and ended up becoming the youngest ever Digital Manager at Estée Lauder and eventually went on to launch his own company with his sister. Akash is probably the most driven person I know and I’m so excited to share this chat, where he tells us how he manages 3 businesses, how his product ended up in Sephora and went absolutely viral on TikTok, how he built his extensive influencer network, how he ended up on Forbes 30 under 30, how he takes care of his mind and body with such a demanding career (basically living on a Peloton bike) and how anyone can grow their online platform and get cracking on their business idea today. I found this to be an incredibly inspiring and useful conversation for aspiring entrepreneurs because it gives a great insight into what it really takes. If you’re stuck in a rut with your business, have a ton of self doubt, want to start but don’t know how or are building one but could do with some perspectives from someone who’s been there, I think you’ll really enjoy listening to this.