Ako česká Goldea bojuje proti lacnému dovozu? (Petr Miklí...

What this episode covers

Ako sa dá vybudovať medzinárodný úspech na produkte, ktorý konkurencia kopíruje rýchlejšie, než stihnete získať ochrannú známku? Vstúpte do zákulisia transformácie malého biznisu na dravú strednú firmu, kde namiesto rozprávok o ideálnej rovnováhe medzi prácou a súkromím vsadili na tvrdú drinu, poctivé remeslo a nekompromisnú kvalitu. Dozviete sa, prečo môže byť poľská konkurencia vaším najlepším spojencom a prečo sa oplatí vykašľať na globálne trhoviská aj plošné zľavy. Sledujte fascinujúcu cestu Goldea plnú prevádzkových paradoxov a odvážnych plánov, ktoré siahajú až do roku 2032. Viac informácií nám poskytol Petr Miklík, Marketingový riaditeľ Goldea.cz

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How long is this episode of Ecommerce Bridge?

This episode is 1 hour and 3 minutes long.

When was this Ecommerce Bridge episode published?

This episode was published on June 30, 2026.

What is this episode about?

Ako sa dá vybudovať medzinárodný úspech na produkte, ktorý konkurencia kopíruje rýchlejšie, než stihnete získať ochrannú známku? Vstúpte do zákulisia transformácie malého biznisu na dravú strednú firmu, kde namiesto rozprávok o ideálnej rovnováhe...

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