Ako premeniť nápad na úspešnú obsahovú kampaň? (Róbert Polačšin - Wunderkind)

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Content marketing je žiadaná a sexy téma pre každého (trochu uvedomelejšieho) marketéra. Avšak každá natívna komunikácia, ktorá sa nám dostane pod kožu, nevzniká lusknutím prsta. S Robom sme sa rozpávali o konkrétnostiach ktoré zažil počas uplynulých 22 rokov v marketingu, reklame a médiách na rôznych postoch.

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Ako premeniť nápad na úspešnú obsahovú kampaň? (Róbert Polačšin - Wunderkind)

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