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Ako sa plánuje marketingový rozpočet?

EPISODE · Jun 20, 2024 · 50 MIN

Ako sa plánuje marketingový rozpočet?

from Marketing k obedu · host Basta digital

Ako značky určujú marketingové rozpočty, podľa čoho ich medziročne menia a ako vyzerá boj o rozpočty medzi jednotlivými oddeleniami alebo kanálmi? Koľko percent obratu by sme mali vyhradiť na marketing? O tom, ako sa plánuje marketingový rozpočet sme sa rozprávali s Adrianou Hurbych, ktorá viedla marketing značiek ako Footshop či Eyerim.

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Ako sa plánuje marketingový rozpočet?

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