Al Berry - Brand storytelling in the age of AI

In this episode, we hear from Al Berry, an award-winning brand storyteller and brand growth and innovation partner at global brand consultancy Pay Close Attention.Brand storytelling isn’t just a marketing tool—it’s a strategic imperative. Stories shape how brands present themselves to the world.The challenge for marketing professionals is to harness storytelling responsibly—using AI to enhance creativity while safeguarding the authenticity that gives stories their power. Compelling stuff.