Al que madruga, Dios le ayuda: Noticias Digitales del 6 al 13 de octubre de 2025 - Marketero Digital 073

from Marketero Digital · host Marketero Digital

Hola y Bienvenidos a un nuevo episodio del Podcast Marketero Digital! En este episodio hablamos sobre "Tendencias Digitales: IA, Publicidad y E-commerce Latinoamericano" con un resumen de noticias clave en marketing digital de la semana del 6 al 13 de octubre de 2025. La rápida integración de la inteligencia artificial en el comercio y la publicidad, destacando lanzamientos como la función de compra directa de OpenAI, Instant Checkout, y el uso de conversaciones con chatbots de Meta para dirigir anuncios. Varias plataformas, incluyendo YouTube, TikTok y Snapchat, introducen innovaciones publicitarias y alianzas estratégicas, como la integración de Spotify en Amazon DSP y la nueva plataforma Amex Ads, que monetiza datos transaccionales de clientes premium. Finalmente, abordamos los movimientos estratégicos del comercio electrónico, incluyendo la expansión B2B de Mercado Libre en Latinoamérica y la renovación de la estrategia de comestibles y entregas de Amazon.

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Al que madruga, Dios le ayuda: Noticias Digitales del 6 al 13 de octubre de 2025 - Marketero Digital 073

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