EPISODE · May 4, 2016 · 50 MIN
Al Ramadan and Dave Peterson (Play Bigger Advisors) - How to Be a Category King
from Entrepreneurial Thought Leaders (ETL)
Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.
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Al Ramadan and Dave Peterson (Play Bigger Advisors) - How to Be a Category King
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This episode was published on May 4, 2016.
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