Alan Drazen - The Inventor Of The Choco Taco

In late July, Unilever broke the internet by announcing the discontinuation of one of America's most iconic treats, the Choco Taco. Frank and Ian were devastated and spent the next 48 hours scouring convenience stores to pile up stock. Then our energy quickly turned to the miracle story of one man pitching his boss on a new product that would ultimately generate more than 1,000,000,000 units sold. That man is Alan Drazen and he joined us to share his founder's journey from concept, prototype, first sales, viral marketing, landing Taco Bell, and growing the business over four decades. Alan Drazen is a dreamer who created something lasting value from scratch. His story will inspire you to reach higher than you thought you were capable of.