Alan McLaren: The Silent Leadership Signal Destroying Your Team | Ready Set Exec S01E33

CEO posts generate 7x more impressions than company pages. Most CEOs aren't posting. That gap is costing them trust, talent, and revenue.Alan McLaren is the co-founder of Strata Originals, the leadership branding firm that has coached more than 600 CEOs to clarify their leadership signal - the way their voice, presence, and perspective land with authority in every room and on every platform. With 30 years in executive roles across public companies, partnerships, and entrepreneurial ventures, Alan helps leaders understand why being felt is more important than just being seen.In this episode, Alan breaks down everything: why your leadership brand matters more than ever in the age of AI, why 90% of sales reps are doing social selling completely wrong, what the Coldplay CEO scandal teaches us about visibility and values, and how to frame your communication so it builds trust instead of triggering partisan walls.About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.Chapters:00:00 Who is Alan McLaren? 600 CEOs coached, 30 years in exec roles, Strata Originals01:24 Leadership branding vs. personal branding06:37 What to do if you're a CEO who hates being in front of cameras08:00 The basic assets every executive should build to start their leadership brand15:03 The loneliness of leadership: why even CEOs need mentors and community22:58 What "leadership signal" actually means in the Mensa CEO story26:00 How to frame content so it starts conversations instead of creating partisan divides28:14 Why CEOs should never talk politics online Connect with Ready Set Exec:John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/Subscribe on YouTube: https://www.youtube.com/@ReadySetExecListen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_gListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413Connect with Alan McLaren:LinkedIn: https://www.linkedin.com/in/alanmclaren#CEO #leadershipbranding #personalbranding #LinkedInmarketing #socialselling #executiveleadership #thoughtleadership #podcast #ReadySetExec #trustbuilding