Alasdhair MacGregor-Hastie on Creativity Without Borders

Rupert sits down with Alasdhair MacGregor-Hastie to discuss creativity, global brand building, and the evolving role of advertising in an AI-driven world.Alasdhair MacGregor-Hastie is the VP & Executive Creative Director BETC Paris & Creative Chairman Havas Milan. With decades of international experience across agencies including TBWA, Ogilvy, and Havas, he has led award-winning campaigns for some of the world’s most iconic brands. Known for his strategic thinking and global perspective, Alasdhair brings a unique voice to conversations about creativity, culture, and the future of the advertising industry.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.