EPISODE · Oct 27, 2020 · 43 MIN
Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI
from Managing Marketing · host TrinityP3
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, and position these more persuasively. https://www.trinityp3.com/2020/10/psychology-of-brand-language/
What this episode covers
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, and position these more persuasively. https://www.trinityp3.com/2020/10/psychology-of-brand-language/
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Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI
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