Alcohol - The UK’s billion unit pledge is worthless

The BMJ has been investigating the “cosy relationship” between the alcohol industry and the British government. In a series of articles Under the influence, journalist Jonathan Gornall has been looking into UK government’s consultation into introducing a minimum unit price for alcohol in England and Wales, and also at the wider responsibility deal between government and industry which is meant to champion public health. In his latest article, he looks at the billion unit pledge, and how it's actually being used as a marketing tool to attract new drinkers. Read all of the articles discussed on www.bmj.com/alcohol