Alcoholic Drinks Industry Overview: 2016

Euromonitor International has recently released new data on the alcoholic drinks industry and has uncovered several key findings in this data. The industry in 2016 avoided maturity, and while downside risks remain, opportunities remain as well. The market in Asia-Pacific improved, although China remained negative. In Eastern Europe, legislative changes are creating issues for the industry - especially beer - and the overall economy remains weak.        Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.