EPISODE · Apr 2, 2025 · 8 MIN
Aldi Retreats, Coke Advances, Ben & Jerry’s Rebels: A Week of FMCG Power Moves
from FMCG Weekly · host Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
Aldi’s closure of its non-food online shop signals a pragmatic retreat from a structurally mismatched e-commerce model. As reported by Lebensmittel Zeitung, the venture never turned a profit, highlighting the growing pains of discounters in digital channels. Meanwhile, Coca-Cola continues to thrive through consistent marketing excellence, as Marketing Week's Mark Ritson outlines—balancing global strategy, local execution, and a powerhouse brand culture. In a more emotional story, Ben & Jerry’s co-founder Ben Cohen is seeking to buy back the brand from Unilever, per The Wall Street Journal, to preserve its social mission. Across all fronts, FMCG is evolving through reinvention.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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Aldi’s closure of its non-food online shop signals a pragmatic retreat from a structurally mismatched e-commerce model. As reported by Lebensmittel Zeitung, the venture never turned a profit, highlighting the growing pains of discounters in digital channels. Meanwhile, Coca-Cola continues to thrive through consistent marketing excellence, as Marketing Week's Mark Ritson outlines—balancing global strategy, local execution, and a powerhouse brand culture. In a more emotional story, Ben & Je...
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Aldi Retreats, Coke Advances, Ben & Jerry’s Rebels: A Week of FMCG Power Moves
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