Aldi Supermarkets and the art of reframing a negative

What this episode covers

By brilliantly crafting a perceived negative into a strength, Aldi went from a 2% share to a 7.9% share. Hear the Grand Prix award-winning strategy story from Jamie Peate and Laura McKinlay of McCann, Manchester.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 39 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 10, 2022.

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