Aldi Supermarkets and the art of reframing a negative

By brilliantly crafting a perceived negative into a strength, Aldi went from a 2% share to a 7.9% share. Hear the Grand Prix award-winning strategy story from Jamie Peate and Laura McKinlay of McCann, Manchester.

Episode metadata supplied by the publisher feed · Published Feb 10, 2022

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Aldi Supermarkets and the art of reframing a negative

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