Aled John, deputy managing director, FT Strategies

In this Audience Development Deep Dive Aled John talks about FT Strategies and how the Financial Times consultancy is helping other companies set up sustainable business models and become less dependent on the advertising market. He also explains why customer loyalty should not be the focus only at the time of cancellations or contract renewals but already during acquisition. The Audience Development Deep Dive is hosted by Benjamin Kolb, CTO and founder of SPRYLAB, and Christian Kallenberg, owner of We Like Mags publishing consultancy.  Find out more at: https://purplepublish.com/de/aled-john-ft-strategies/