Aleen Dreksler, Co-Founder of Betches, on building a fun female first social media outlet!

Aleen and team have created the go to community for women to feel comfortable and relate online! Betches Media has gained a following in the millions by serving up comical content and being a genuine place to spend time. Aleen talks about how her interest in social media started, why she named the company Betches, and what has went into their content strategy. She also discusses how to be adaptable to the changes social can have and defining your brand's personality.Betches is an incredible cultural force thanks to Aleen and the team's leadership!