Alejandro Crawford of RebelBase talks scale, systems & bottom-up innovation

What if the way we scale sustainability businesses is all wrong?In this episode, I speak with Alejandro Crawford - co-founder of RebelBase and co-author of One Size Fits None - about how founders can build regenerative systems that actually work in the real world.We explore why traditional ideas of scale fall short, how to protect your flexibility as a leader, and why the best solutions often come from the people closest to the problem - not the top of the hierarchy.Alejandro shares lessons from global communities, universities, and founders who are building change from the ground up - and what it takes to design a business that lasts.We cover:• Why “one-size-fits-all” systems keep breaking• How to rethink scale in your growth strategy• What most founders get wrong about selling into institutions• And how to build solutions that are truly responsive to your usersIf you care about scaling impact without losing your way - this episode is for you.