Aleks Krotoski

The games industry has cracked it: the holy grail of stickiness. Games’ inherent playfulness has built Pong from a bedroom coder’s conundrum into a multi-billion dollar industry. But ask a game designer about the human-computer interaction or the user interface design in their AAA title, and they’ll think you’ve gone mad. Is successful playful design a magic art kept within game development studio cabals, or is it something that people on the outside can apply - to great returns - to their social media?