Aleksandr Yampolskiy: Lessons From Scaling SecurityScorecard from $1M to $10M in ARR

“What should the CEO focus on when scaling from $1M to $10M in ARR?”Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) had to say:“There’s no playbook for being a CEO. It’s about your unique strengths. For example, I suck at financial P&L modeling, but always ensure it’s validated by my team.Your priorities as a leader constantly shift, sometimes from week to week. However, I always spent much of my time on hiring - and still do. The rest I usually spent on product development and customer support, resulting in long hours.The central advice is: Work backward. After a seed round, consider what investors expect next. When discussing Series A, reverse-engineer from the valuation.And break your revenue targets down further. Understand your average contract size to calculate the necessary customers to reach your targets.With a set revenue goal, establish your marketing pipeline. Reverse-engineer to know your lead generation needs. By reverse-engineering, you know how many leads you need to reach your target number of customers and, thus, your revenue targets.Progressing from Series A to B is all about strategizing numbers in reverse.”Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org