ALESSANDRO BOTTA “Drago Lanificio in Biella”

from Made in TAM - Il Podcast · host Marta Landoni e Filippo Migliorini

Nato a Biella, terminate le superiori Alessandro Botta si trasferisce a Milano per intraprendere un percorso di laurea in scienze motorie con specializzazione manageriale. Terminati gli studi inizia il suo percorso nel ramo della comunicazione lavorando per il Milan. Dopo altre esperienze lavorative, nel 2016 riceve una proposta da Paolo Drago, attuale CEO del lanificio Drago, il quale gli offre un posto come Communication Manager per il lanificio Drago ed Alessandro Botta decide di accettare. Dal 2016 Alessandro Botta ha saputo, attraverso un’informazione costante e un uso intelligente di nuovi supporti e tecnologie, leggere in quale direzione il mercato stesse andando, permettendo alla Drago di aumentare la sua fetta di mercato e costruirsi un’immagine ben definita agli occhi del consumatore.

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This episode was published on April 5, 2024.

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