Alex Alexandrou — Leadership, Technology, and What Bookkeepers Need Right Now

Today Sharon is joined by Alex Alexandrou, General Manager of Reckon.Alex has been with Reckon for more than two decades, which means he’s seen the accounting and payroll software space evolve from desktop to cloud to AI — while staying close to the real-world challenges small business owners, bookkeepers, and accountants face every day.This conversation goes beyond software.It’s about leadership, culture, support, industry pressure, and what it really takes to build a more sustainable business in a world that keeps changing.In this episode we cover: • Alex’s journey into Reckon and the founder story behind the business • What strong leadership looks like in real life • Why authenticity in leadership matters more than ever • The silent pressure bookkeepers and accountants are carrying right now • Why compliance is still heavy, even while everyone talks about advisory • Where bookkeepers and accountants may be underestimating their value • What Alex has learned about leadership, patience, listening, and energy • What excites him most about the future of the profession • How AI and automation may create more space for better client conversations • How Reckon approaches the market differently from the bigger players • Why affordability, support, and real relationships still matter • The power of staying connected through industry communities and partnershipsKey insights: • Great leadership is clear, honest, and grounded. • People want to do business with people they genuinely trust. • Support matters most when pressure is high. • The future of the profession is not just about tools — it’s about confidence, connection, and better conversations.🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcastConnect with me on LinkedIn and Facebook Questions for the podcast? [email protected]👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/programConnect with me on LinkedIn, Facebook.Have a question for the podcast? Email [email protected]