Alex Cochran Discusses the Value of Biologicals in Agriculture

Alex Cochran, Chief Technology Officer at DPH Biologicals joins Dennis Donohue and Candace Wilson on this week’s episode of Voices of the Valley to discuss the realities and possibilities of utilizing biological solutions in agriculture. In this episode, Alex shares his insight into how to optimize the benefits of biologicals, which, he says, starts with the relationship with growers: “The single biggest challenge that we have in the biological space today is around trust.” The answer to building that trust: high-quality science and aligning expectations. Biologicals don’t function in the same way that chemistry does, and Alex takes time in this episode to discuss examples. Alex says: “The way I like to position biologicals is, they’re not chemistry. They are different. They behave differently. In some cases, they need to be handled differently, and that’s important for growers to understand from an education process.”