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Alex Cooper on flipping "Call Her Daddy" into a media business and entering the creative agency space episode artwork

EPISODE · Jun 26, 2026 · 40 MIN

Alex Cooper on flipping "Call Her Daddy" into a media business and entering the creative agency space

from Mixed Signals from Semafor Media · host Semafor Podcasts

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell's creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she's more interested in the marketing than most talent in her field. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell's creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she's more interested in the marketing than most talent in her field. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

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Alex Cooper on flipping "Call Her Daddy" into a media business and entering the creative agency space

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Frequently Asked Questions

How long is this episode of Mixed Signals from Semafor Media?

This episode is 40 minutes long.

When was this Mixed Signals from Semafor Media episode published?

This episode was published on June 26, 2026.

What is this episode about?

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell's creative agency ended up going toe-to-toe...

Can I download this Mixed Signals from Semafor Media episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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