"Alex didn't realise the commercial consequences of his kit blast!" Martin Edwards on Manchester United's 1996 shirt deal

In 1996, Manchester United negotiated a new record kit deal with Umbro. However, it could have taken a different path, and may even have led to the club manufacturing their own strip. Here, former chairman Martin Edwards reveals all, and how Alex Ferguson's infamous critique of the grey strip shortly after the agreement led to big consequences.United Unheard delves into the archive of Tom Tyrrell, presented by Wayne Barton, to reveal more.If you enjoy Manchester United history beyond the headlines, subscribe to United Unheard for conversations that uncover the untold stories and forgotten moments that shaped the club. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Aug 25, 2026

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"Alex didn't realise the commercial consequences of his kit blast!" Martin Edwards on Manchester United's 1996 shirt deal

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