Alex Edmans on Rational Sustainability
from Leadership Conversations by TSB Hosted by The Sustainability Board
In this episode of Leadership Conversations by TSB, Professor Alex Edmans discusses the concept of 'rational sustainability' - an evidence-based approach to sustainability that focuses on long-term value creation rather than politics or ideology. He explains how boards should evaluate sustainability issues rationally, focusing on outcomes over labels, questioning assumptions, and recognising diminishing returns and trade-offs. Alex provides examples of how sustainability initiatives driven by a desire to serve society can also lead to long-term profits. He argues that rational sustainability allows companies to make decisions that serve both business and society. Frederik Otto, Executive Director of The Sustainability Board is hosting.
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