Alex Groves on Entrepreneurship, Marketing & Sustainable Business Growth | GITT Up

In this episode of the GITT Up Podcast, Adam Larkin sits down with Alex Groves, founder of Five-Fifteen Media, to discuss entrepreneurship, digital marketing strategy, and building sustainable business growth in today’s competitive landscape. Alex shares her journey from studying entrepreneurship at the University of Cincinnati to launching her first business in college, gaining experience in corporate marketing, and ultimately leaving the corporate world to build her agency full time. This conversation dives into the mindset required to scale the right way — focusing on clarity, disciplined execution, brand positioning, and long-term marketing strategy instead of short-term hype. If you’re a small business owner, entrepreneur, creator, or aspiring founder looking to grow strategically, this episode delivers practical insight into leadership, branding, entrepreneurship, and sustainable growth. The GITT Up Podcast features conversations with CEOs, entrepreneurs, creators, and powerful comeback stories — bringing business insight, recovery inspiration, and personal growth every week. New episodes drop every Thursday on all major podcast platforms. 🔗 Connect with Alex Groves Five-Fifteen Media: https://www.five-fifteenmedia.com/about Instagram: https://www.instagram.com/lexgroves/ 🔗 Connect with Adam Larkin & GITT Website: https://www.gittlive.com YouTube: https://youtube.com/@gittapparel7011 Instagram: https://www.instagram.com/gitt_apparel TikTok: https://www.tiktok.com/@gitt_apparel Facebook: https://www.facebook.com/AdamLarkin Follow the GITT Up Podcast on Apple Podcasts and Spotify, and leave a review to help the show grow. Let’s GITT it.