Alex Her: AI, Culture & The ROI of Employee Advocacy

How do you take a struggling employee advocacy program with no budget, no tool, and little buy-in and turn it into huge ROI? Alex Her joins Lewis Gray and Emma Powney to share the full journey.Alex reveals the grassroots tactics that got people on board, from starting with a simple Slack channel to gamifying participation and celebrating wins company-wide. He explains how earned media value became his go-to metric for proving ROI and how he scaled the program globally while keeping it authentic.The conversation dives into why culture trumps tools, how to get leadership buy-in with hard numbers, and how AI can help employees create more personal, engaging posts. Whether you’re starting an advocacy program from scratch or looking to breathe new life into an existing one, Alex’s insights will give you both inspiration and actionable steps.Listen to learn:How to reignite an advocacy program that’s failed beforeThe role of gamification in driving engagementHow to measure impact beyond vanity metricsPractical uses of AI in employee advocacyWant to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: here.Resources:The 3 C’s of Employee Advocacy.The World’s Biggest Employee Advocacy Study.Subscribe to The Employee Advocacy & Influence Podcast for more expert strategies to engage your people, grow your brand, and prove the business value of advocacy.