Alex Hormozi Deep Dive: From Sleeping on a Gym Floor to Making $105M in One Day⏐Holdco Bros. Ep. #212

Beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at ⁠beehiiv.com/chris___Check out my newsletter at ⁠⁠⁠⁠⁠TKOPOD.com⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠TKOwners.com⁠⁠⁠⁠⁠.___HoldCo Bros are back. In this episode, Nik and I break down how Alex Hormozi pulled off the biggest nonfiction book launch of all time and made $105 million in one day. We walk through his full story from sleeping on the floor of his gym to selling Gym Launch and launching Acquisition.com with Layla. We explain how the Customer Financed Acquisition model actually works, why his launch strategy is a blueprint anyone can use, and what every founder can learn from his failures, focus, and wild ability to compound over time.Learn more about Nik here: ⁠⁠⁠⁠http://linktr.ee/cofoundersnik⁠⁠⁠⁠Share your ideas with us:[email protected]@cofounders.comEnjoy!---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---00:00 The Phenomenon of Alex Hormozi10:01 The Early Life and Education of Alex Hormozi20:05 The Turning Point: From Corporate to Entrepreneur29:44 Building a Business: The Gym Launch Journey39:46 Overcoming Adversity: Lessons from Setbacks49:57 The Marketing Genius Behind Hormozi's Success34:29 Building a Business Empire: Acquisition.com and Beyond39:46 The Launch Strategy: $105 Million in One Day47:04 Finding Your Passion: The Key to Success54:14 Contemplation and Action: The Balance of Decision Making