EPISODE · Dec 11, 2025 · 39 MIN
Alex Klarfeld, Founder, Supergood
from Build vs. Buy · host Alex Klarfeld, Mang-Git Ng
In this episode of Build vs. Buy, Mang-Git hosts Alex Klarfeld, founder and CEO of Supergood, previously co-founder of Divvy Homes. They discuss Alex's career journey, the business model of Supergood, which creates unofficial APIs for enterprise portals using automated reverse engineering, and the company's growth strategy. The conversation highlights a build versus buy decision Alex faced with integrating Temporal for job execution monitoring, ultimately leading them to inadvertently develop their own solution. 00:00 Introduction 01:38 Alex's Background and Supergood Overview 02:36 Supergood's Unique Approach to APIs 04:07 Challenges and Solutions in API Integration 06:42 Technical Insights into Supergood's Operations 10:53 The Evolution of Supergood 13:43 Build Versus Buy: A Deep Dive 21:25 Challenges with Temporal 23:39 Exploring Alternative Vendors 24:51 Choosing Masra for Better Support 28:30 Building In-House Solutions 30:58 Reflections on Vendor Relationships 33:51 Exciting Projects and Future Plans 37:07 Product Recommendations and Closing Remarks This episode was brought to you by Anvil [https://useanvil.com].
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In this episode of Build vs. Buy, Mang-Git hosts Alex Klarfeld, founder and CEO of Supergood, previously co-founder of Divvy Homes. They discuss Alex's career journey, the business model of Supergood, which creates unofficial APIs for enterprise portals using automated reverse engineering, and the company's growth strategy. The conversation highlights a build versus buy decision Alex faced with integrating Temporal for job execution monitoring, ultimately leading them to inadvertently develop their own solution.
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Alex Klarfeld, Founder, Supergood
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