Alex Kubo, Burrow

For the most recent installment of Hidden Layers, I sat down for an enlightening discussion with Alex Kubo, the VP of E-Commerce and Digital Marketing for Burrow.  Burrow is the furniture company that makes a couch that was named one of the top inventions of 2018 by Time magazine, and continues to make waves for its stylish designs and innovative supply chain capabilities. Over the course of the episode, we talk about how Burrow has been able to bring convenience to the luxury furniture industry by innovating its “less sexy” aspects such as the supply chain and delivery, all while taking a customer-centric view of furniture design and applying a data-first, analytics-first approach to the business. Kubo and I also discuss how companies should use machine learning within their organizations, why Facebook advertising needs to be monitored and used in very specific ways, and why marketers should worry less about high-tech solutions and make sure they understand the fundamentals of their brand and their customers.