Alex Lazarchik: Mastering Social Media Growth – Strategies to Stand Out & Scale in 2025

Are you struggling to grow your social media presence? Wondering how to navigate different platforms without burning out? In this episode of Purpose-Driven Progress, social media expert Alex Lazarchik shares actionable strategies for building an engaged audience, creating content that resonates, and using social media as a powerful tool for growth. Whether you're an entrepreneur, content creator, or business owner, Alex breaks down what’s working right now and how to make the most of every post.In this episode, you’ll learn:✅ The #1 mistake businesses make on social media (and how to fix it)✅ How to balance consistency with realistic posting goals✅ The importance of audience engagement and how to do it right✅ How TikTok has changed the social media landscape – and what that means for you✅ The best strategy to figure out what content works and how to double down on it✅ Why social media is a long game and how to set yourself up for sustainable successMore About Jacob HicksTo Connect With Alex:Alex's InstagramAlex's TiktokAlex's LinkedInSunrise Social InstagramSunrise Social TiktokTess Barclay Youtube