Alex Marx On Building Relationships With Distributors For Sustainable Business Growth

The world has been flipped upside down due to the pandemic. Many things have changed and adjustments to make. How can your business thrive in this situation? Alex Marx gives an overview of how we could still make it in our business ventures despite this. He is the Director in Category Management at KeHE Distributors, a wholesale food distributor. How does a KeHE manager evaluate a brand? In this episode, he joins Elliot Begoun to discuss category management, implementing changes, innovation, and the advanced analytics side of business processes. Alex also advises center aisle brands in a competitive category to stand out as a sustainable brand. Are you eager to know how to approach the market, execute channel strategies, and leverage your products? Learn tips and tricks, so you are guided in the right direction and scale your business up!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/