Alex Perry, CEO of Right Way Signs, LLC

This week, Kirk and Kurtts sit down with Alex Perry, CEO of Right Way, to talk about the evolution of signage from hand-painted murals to high-tech branding experiences. With deep roots in the sign painting world (his dad is still doing murals at 75), Alex shares the real story behind Right Way’s growth from a one-man shop to a trusted signage partner for brands like Nike, Starbucks, and Hilton.We dive into:Growing up around lettering and storefronts in EvanstonWhy Right Way lost a big client — and what they learnedHow digital tech and design-forward thinking rebuilt the businessWhat it’s like to balance creative craft with production at scaleThe problem with clients who think signs are just another invoice lineWhether you’re a designer, business owner, or someone who just loves seeing good design in the wild, this one’s for you.Thanks again to Alex for joining us. Check out Right Way at rightwaysigns.com.Follow us and leave a review if you’re enjoying the show.Send us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show