Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | Alex Back, Co-Founder of Apt2B episode artwork

EPISODE · Mar 25, 2024 · 38 MIN

Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | Alex Back, Co-Founder of Apt2B

from A Product Market Fit Show | Startup Podcast for Founders · host Mistral.vc

Alex started Apt2B in 2010. He sold couches online before IKEA did. It took him over 3 years to make as much money as he used to as a furniture salesperson. But it paid off. After growing the business to $6M in revenue, he sold the company.Post-acquisition he grew the company to $40M in sales. In this episode, we dive deep into what Alex did to get started, how he closed his first few customers and what he did to grow to $1M in revenue.From landing a Super Bowl ad to selling couches at Costco, this episode is full of sales and marketing anecdotes you can steal. You don't want to miss it.Following the sale, Alex is now back at it as the founder and CEO of couch.com, a platform to help people find great furniture.Send me a message to let me know what you think!

Episode metadata supplied by the publisher feed · Published Mar 25, 2024

Embed this episode

Alex started Apt2B in 2010. He sold couches online before IKEA did. It took him over 3 years to make as much money as he used to as a furniture salesperson. But it paid off. After growing the business to $6M in revenue, he sold the company. Post-acquisition he grew the company to $40M in sales. In this episode, we dive deep into what Alex did to get started, how he closed his first few customers and what he did to grow to $1M in revenue. From landing a Super Bowl ad to selling couches at Co...

Distinct summary based on available episode metadata or transcript content.

Ready to play

Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | Alex Back, Co-Founder of Apt2B

0:00 38:33

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of A Product Market Fit Show | Startup Podcast for Founders?

This episode is 38 minutes long.

When was this A Product Market Fit Show | Startup Podcast for Founders episode published?

This episode was published on March 25, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this A Product Market Fit Show | Startup Podcast for Founders episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!