Alex Wiethaus: Warum das Kopplungsverbot nicht gefeiert werden sollte

from ENTREPRENEUR'S MOSHPIT | Online-Business, Entrepreneurship & Rock‘n‘Roll · host Gordon Schönwälder

Das Thema DSGVO ist in den letzten Monaten aus den sozialen Medien nicht mehr wegzudenken. Dabei zeigt sich eine große Bandbreite an Gefühlen: Die Einen bekommen Schnappatmung, wenn sie nur das Wort hören, die Anderen feiern es als riesigen Schlag gegen böse Internetunternehmen, die alle nur eins wollen: Die Daten der User. Ein Thema wird besonders kontrovers bespochen: Das Kopplungsverbot, welches dazu führen kann, dass Freebies nicht mehr an den Eintrag in eine E-Mail Liste gebunden sind. Warum diese Entwicklung nicht gefeiert werden sollte erfahrt ihr in dieser Episode.

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