Alexander Agronovsky, Head of Business Intelligence - Customer Fulfilment, talks with Janine about the power of understanding data to help improve the customer experience.

In this chapter of 'Pieces of me', Head of Business Intelligence - Customer Fulfilment Alexander Agronovsky lifts the lid on the challenges in his career, from creating the perfect customer experience to the potential of data to shape the fashion and tech retail sector.Alexander’s three “pieces” emphasise the importance of travel for personal growth, authentic relationships and always trying to have fun.