Alexandra Dieck, Creator & Founder of Lexicon of Style

Alexandra Dieck is the creator and founder of fashion, beauty and lifestyle blog, Lexicon of Style. Lex describes her career in influencing as "happenstance" because it came about in a very organic and almost unintentional way. The blog was originally created as a way to promote a line of scarves she designed. It didn't take her long to realize that what was really resonating with people wasn't the scarves, it was her bold fashion sense. She saw a path to success and dove all in. Over the past 11 years, Lex has evolved and re-created herself time and time again.  By doing so,  she continues to resonate with and reach more and more people.  With a captive audience of nearly 140K, Lexicon of Style is the epitome of a fashion blog success story.