Alexandra Jo: Why Parting Stone isn’t for everyone and that’s ok | #35

Today’s guest is Alexandra Jo. Alexandra is the host of the death positive Podcast, Death Curious, is a platform for death exploration and a community of like-minded, death positive people. They are also the Director of Outreach and Education of Parting Stone, the company responsible for creating solidified cremated remains — most famously known for their Shark Tank fame. Death Curious Podcast: https://deathcurious.com Parting Stone: https://partingstone.com Timestamps (00:00) Intro(00:45) Welcome to Direct Cremation Podcast(01:53) The Story of Parting Stone(05:07) What Parting Stone's customer journey look like(12:16) Some critiques about Parting Stone(14:12) Interesting things people have done with their stones(17:48) What's up next for Parting Stone?(18:59) What Death Curious Podcast is about(26:27) “There's no need to have a sense of competition”(27:44) Can death become widely talked about/accepted anytime soon?(32:14) Alkaline Hydrolysis and NOR(41:13) Memorial Reefs(43:01) Different expectations between deathcare today and consumers who are experiencing deathcare for the 1st time(49:45) What does Alexandra think deathcare will look like in 10 years?(51:24) Where to find AlexandraFor Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.comLearn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com