Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H

Alexandra King, the co-Founder and Director of Ask Marketing, returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally, B2C and B2B often had quite different strategy requirements, but marketing technology has enabled both disciplines to target, engage, and build relationships, especially in B2B in a much more human-to-human (H2H) way. This has also changed the balance between marketing and sales in these B2B businesses with marketing not just acting as sales support but providing lead generation and relationship management as well. https://www.trinityp3.com/2020/10/transition-of-b2b-b2c-h2h/