Alexandra Palau - Boost Your Business with these Email Marketing Tips Straight from an Expert!

SEASON 2; Episode 4Got a feeling you could be using email marketing more effectively? Perhaps you don’t even use email marketing and you’re not sure where to start. My guest this week is here to help you to save time and make more money.In this episode, I catch up with my friend and email marketing expert Alexandra Palau. Alexandra is a Fortune 100 and Fortune 500 email marketer with over 20 years of experience working with leading companies and the owner of All About Email Marketing. “Email is the vehicle to your final destination which is your website.”What we discuss:(00:01) - Introduction(04:38) - Alexandra’s journey to become an entrepreneur.(07:07) - What is email marketing and why should every business implement it?(11:06) - Learn how to obtain and build your email list (and emulate JLo!).(14:56) - Alexandra’s top tips for new and small businesses.(17:28) - Social media vs email.Key Takeaways:The value of your business is in your email list.Not everyone has social media, but most people have email.It’s not social media OR email, it’s social media AND email.Don’t let your email strategy get lost in your to do list. It should be part of your everyday strategy.Learn more about Alexandra Palau and All About Email Marketing:Website: https://www.allaboutemailmarketing.com/LinkedIn: https://www.linkedin.com/in/alexandrapalau/Instagram: @allaboutemailmarketing_Facebook: https://www.facebook.com/allaboutemailTikTok: https://www.tiktok.com/@allaboutemailmarketingLearn more about Sherri O.:Website: https://matureallure.netFacebook: https://www.facebook.com/4matureallure/YouTube: https://www.youtube.com/@mature.allureInstagram: @mature.allureSubscribe to the Mature Allure podcast for more inspiring stories and discussions on self-love and empowerment. For feedback, questions, or suggestions for future episodes, reach out to us through our website or social media channels. We’d love to hear from you!Hosted on Ausha. See ausha.co/privacy-policy for more information.