Alexandra Zatarain - Co-Founder of Eight Sleep

In this conversation, I sat down with Alexandra Zatarainv, the co-founder of Eight Sleep, a health and wellness company focused on sleep fitness. We discuss the importance of sleep and how technology can help improve sleep quality. We dive into the history of Eight Sleep, the challenges, and talk all things sleep fitness. Learn more about Eight Sleep: https://www.eightsleep.com/ Connect with Alexandra: https://www.linkedin.com/in/alexandrazatarain/?locale=en_US 00:00 Introduction and Importance of Sleep 04:10 Inspiration and Early Days of 8 Sleep 08:16 Challenges and Lessons Learned 10:49 Product Validation and Crowdfunding 15:23 Working with a Partner in Business 22:51 The Impact of Influential Endorsements 26:08 Continuous Iteration and Improvement 30:23 The Potential of AI in Sleep Technology 36:24 Transforming the Bed into a Preventative Health Device