Alexandre Bratt, CEO da Grand Cru. Vinhos, Varejo e E-Commerce. episode artwork

EPISODE · Nov 11, 2021 · 38 MIN

Alexandre Bratt, CEO da Grand Cru. Vinhos, Varejo e E-Commerce.

from Like a Boss · host Alura

Alexandre Bratt é CEO da Grand Cru. A empresa, uma das maiores importadoras de vinho do Brasil, se reinventa a cada etapa da jornada. Está presente no e-commerce, no varejo físico, onde tem mais de 100 lojas e tem clientes com uma fidelidade “quase impossível” de encontrar no mercado brasileiro. Alexandre, antes de liderar a operação da Grand Cru, foi executivo da Schincariol (Brasil Kirin) e fundou o clube de cervejas Clubeer, pioneiro em fazer recorrência de cervejas em casa. O clube foi vendido e o empreendedor mudou a carreira “da cerveja para o vinho”. Recentemente, a empresa fez um acordo com a Evino, e-commerce líder na venda de vinhos por aqui. Essa nova empresa, que nasce com forças combinadas, se torna de longe, o maior case de bebidas do varejo recente, com uma distribuição geográfica muito importante, uma presença digital vencedora e uma legião de fãs de vinhos pelo Brasil. Grupo exclusivo ouvintes do Like a Boss: https://t.me/grupolikeaboss. Você também pode ouvir o Like a Boss nas plataformas: Spotify IOS (iPhone) Amazon Music Google Podcasts Deezer   Produção e conteúdo:Alura Cursos online de Tecnologia – https://www.alura.com.br/Vindi – https://www.vindi.com.br/Edição e sonorização: Radiofobia Podcast e MultimídiaCompartilhe nas suas redes sociais:FacebookGoogleTwitterLinkedinO post Alexandre Bratt, CEO da Grand Cru. Vinhos, Varejo e E-Commerce. apareceu primeiro em Like a Boss.

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This episode was published on November 11, 2021.

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Alexandre Bratt é CEO da Grand Cru. A empresa, uma das maiores importadoras de vinho do Brasil, se reinventa a cada etapa da jornada. Está presente no e-commerce, no varejo físico, onde tem mais de 100 lojas e tem clientes com uma fidelidade “quase...

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