Alexia Delépine - Suivre l’évolution de Google Ads en milieu hostile

from Make Sense 🎙️ le podcast du marketing · host Maxence Vanderswalmen

La news de Maxence sur le marketing : https://www.make-sense.digital/newsletter-marketing-digital-tendances-astuces-actualites/Le linkedin d'Alexia : https://www.linkedin.com/in/alexia-delepine/Se pré-inscrire à la Master-classe d'Alexia, c'est par ici : https://forms.make-sense.digital/Master-classe-alexia-pré-inscriptionLe podcast Make Sense : Plongez dans les profondeurs de Google Ads avec Alexia Delépine, CEO de Mavericks Marketing, une agence et organisme de formation pour les marketers ambitieux. Avec une expertise solide venant du monde de la data et une expérience considérable dans le secteur des médias payants, Alexia dévoile les stratégies derrière l'investissement de millions dans Google Ads, que ce soit pour des budgets de dix euros ou de dix millions d'euros.Dans cet épisode, nous explorons :Évolutions récentes de Google Ads : Une analyse des changements dans Google Ads et comment ils s'adaptent aux innovations technologiques comme l'IA.Stratégies Publicitaires Innovantes : Un focus sur les nouvelles fonctionnalités de Google Ads, y compris Performance Max (Pmax) et l'impact de la réglementation sur le tracking et le consentement.L'avenir de la Publicité en Ligne : Perspectives sur l'avenir de Google Ads dans un environnement concurrentiel et technologique en évolution.🎙️Écoutez maintenant pour maîtriser Google Ads et garantir que vos stratégies publicitaires sont prêtes pour l'avenir !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on March 26, 2024.

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